OmniRetail Transforms Africa's B2B E-Commerce Landscape with $20M Series A Funding

Deepankar Rustagi’s OmniRetail has secured a significant $20 million in Series A funding to enhance its operations in Nigeria, Ghana, and Ivory Coast, amid a waning interest in African startups within the B2B e-commerce sector. Co-led by Norway’s Norfund and Nigeria’s Timon Capital, this investment marks Norfund’s initial equity stake in an African startup. OmniRetail aims to revolutionize informal retail through technology and embedded finance, digitizing order management for over 150,000 retailers while optimizing logistics with a network of local partners. With a focus on profitability, OmniRetail reported a 35% increase in net merchandise volume and achieved net profitability in 2024. The new funds will support infrastructure upgrades and expanded product offerings, positioning OmniRetail to capture further growth in the vast African market.

OmniRetail Transforms Africa’s B2B E-Commerce Landscape with $20M Series A Funding

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