Editorial Insight: Is It Time for a Lighting Rebranding?

In a commentary on sports team branding and conference naming conventions, the author critiques how teams often retain outdated nicknames despite relocations, citing examples like the Los Angeles Lakers and Utah Jazz. This observation parallels a discussion on branding within the custom integration industry, particularly in the lighting sector. Despite its growing significance, “lighting” is noticeably absent from the names of many top firms on the CE Pro 100 list. The author suggests this could hinder client recognition and confidence, urging companies to consider updating their branding to reflect their expertise in lighting. Highlighting success stories like Elite AV’s transition to Elite AV&L, the piece advocates for a fresh approach to branding that better communicates services to prospective customers.

Editorial Insight: Is It Time for a Lighting Rebranding?

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