Ukraine Played a Key Role as a Major Supplier of Fruits and Vegetables to Europe

Park Jae-deok, chairman of DSE, faces challenges in diversifying the company’s LED products, including plant growth lighting and camping supplies, amid stringent domestic regulations. In an interview at DSE’s headquarters in Incheon, he highlighted plans to support Ukraine’s agricultural reconstruction through smart farm technology and partnerships with French LED companies, capitalizing on potential EU restrictions on Chinese competitors. DSE, which manufactures a range of specialized lighting products under its “Hippo” brand, has found success in markets like Mongolia and Vietnam, where it aims to implement innovative greenhouse solutions. Despite technological advancements and competitive pricing, the company struggles with local certification hurdles that hinder product development compared to more agile Chinese firms.

Ukraine Played a Key Role as a Major Supplier of Fruits and Vegetables to Europe

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