Fanatics Aims to Make a Mark in the Sports Advertising Industry

Fanatics, led by Michael Rubin, is venturing into sports advertising with the launch of a new division, Fanatics Advertising. This initiative, spearheaded by Jeremi Gorman—former head of ad sales at Netflix and Snap—aims to tap into the lucrative advertising market. Gorman, who previously joined Fanatics in an advisory capacity, will now serve as the chief revenue officer. The division will offer internal advertising opportunities, such as sponsorships for Fanatics Fest, while also establishing two ad networks: the Fanatics Advertising Network (Fan) and the Sports Video Network (Svn). These networks are designed to bridge the gap between marketers, advertisers, and sports fans across various digital media and video platforms.

Fanatics Aims to Make a Mark in the Sports Advertising Industry

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