New Brand Identity Launched by Horticultural Innovation Center

The Center for Horticultural Innovation has officially rebranded itself as Biophi, reflecting its growth and expanding role in the controlled environment agriculture (CEA) industry. With the tagline “Growing Possibilities,” Biophi aims to inspire innovative solutions that support growers and suppliers alike. Founded in 2020, the organization focuses on bridging research and practical applications to address industry challenges. The rebranding, developed in partnership with Bruce Mau Design, features a new visual identity and messaging aimed at emphasizing Biophi’s commitment to collaboration and progress. Executive Director Matt Korpan stated that the new identity better represents Biophi as a forward-thinking problem solver for the horticultural sector. The Biophi brand will be fully launched on September 18th across various platforms.

New Brand Identity Launched by Horticultural Innovation Center

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