Currys Leverages AI for Employee-Driven Ideas Platform, The Pitch

Posted in

July 25, 2025

Currys Leverages AI for Employee-Driven Ideas Platform, The Pitch

Currys is set to expand its AI-powered platform, known as “the Pitch,” to an additional 9,000 colleagues, increasing total users to 14,000 by the end of the financial year. Fully integrated with Microsoft Teams, this system allows employees to easily suggest improvements and identify inefficiencies, streamlining the collection and assessment of ideas. COO Lindsay Haselhurst praised its early success in capturing valuable insights from staff, enhancing operational efficiency, and ultimately benefiting customers and the company’s bottom line. Additionally, the announcement comes as preparations begin for the 2025 RTIH Innovation Awards, which will highlight advancements in AI and tech innovation across the industry.

Original source:

https://retailtechinnovationhub.com/home/2025/7/24/retail-technology-innovation-of-the-week-currys-taps-ai-for-colleague-led-ideas-platform-the-pitch

Currys Leverages AI for Employee-Driven Ideas Platform, The Pitch

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