Digital Billboard Approved Despite Concerns Over Dark Sky Park

The final design for Richmond’s first digital billboard, proposed by Bekon Media, has been approved, with the structure now intended to be erected by October 2025. The revised billboard will stand at 6.8 meters, lower than the original design of 8.8 meters, and is situated above a busy intersection known for its traffic hazards. Although it aims to attract an estimated 30,000 daily vehicles, the announcement has sparked opposition from local advocates concerned about light pollution and its impact on the nearby Wai-iti Dark Sky Park. Critics argue that the increased light levels could degrade the park’s dark sky status, potentially hindering future generations from witnessing celestial sights. While the Tasman District Council has included measures to mitigate light pollution, including a lighting engineer’s oversight on the billboard’s luminance, public sentiment remains divided, with safety and distraction for drivers also highlighted as major concerns.

Digital Billboard Approved Despite Concerns Over Dark Sky Park

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