In this latest edition of Horti-Gen Insights, we feature an exclusive interview with Jordan Goulet, General Manager of Hort Americas Canada, who brings extensive experience in horticultural lighting. Goulet discusses the importance of understanding the return on investment (ROI) for LED lighting in controlled environment agriculture as growers strive to enhance crop quality and operational efficiency. He provides valuable insights on navigating energy incentives and the future of lighting technology, focusing on key factors that can influence the success of artificial lighting investments. Readers can gain actionable advice that merges industry trends with practical applications for their operations.