Exploring the Rise of Sports Advertisements

Fanatics, led by Michael Rubin, is expanding into sports advertising with the launch of its new division, Fanatics Advertising. Jeremi Gorman, formerly of Netflix and Snap, will serve as chief revenue officer. This new division aims to capitalize on sports’ unique ability to connect audiences, offering internal advertising opportunities and launching two ad networks: the Fanatics Advertising Network and Sports Video Network. These platforms will facilitate connections between marketers and sports fans across digital media, particularly during the NFL season. Gorman emphasizes the growing recognition of sports fans’ value, pointing out that many brands wish to reach this audience without bearing the high costs of traditional sponsorships. Fanatics aims to leverage its extensive fanbase and industry relationships to create innovative advertising solutions.

Exploring the Rise of Sports Advertisements

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