Saturday, February 15, 2025

James Reeves Named CEO of Prodrive Advanced Technology

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Prodrive has appointed James Reeves as the new CEO of its Advanced Technology company, bringing with him over 20 years of leadership experience across the automotive, aerospace, and advanced materials sectors. A chartered engineer, Reeves has previously held senior roles, such as global director at Voxeljet, where he spearheaded significant growth, and CEO at Litecool, where he developed innovative LED lighting technologies, generating substantial returns for investors. His advisory expertise includes pivotal roles in securing £550 million in investments for the UK government’s Automotive Investment Organisation. Former CEO Dr. Iain Roche will transition to co-CEO of ELM Mobility, which aims to lead in zero-emission transport solutions. Prodrive’s chairman, David Richards, emphasized Reeves’s unmatched experience, while Reeves expressed his enthusiasm for advancing the company’s transport engineering initiatives.

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