JD sports is offering a special summer promotion, granting a 20% discount on full-priced items to Blue Light Card holders, a significant increase from their usual 10% discount. This exclusive offer allows members—including NHS, emergency, and social services personnel—to purchase popular brands like Nike and Adidas at reduced prices. For instance, the Nike Air Max 95 is available for £140 instead of £175, and Birkenstock Arizona EVA Women’s sandals can be purchased for £40, down from £50. To qualify for the Blue Light Card, prospective members must register online and provide proof of eligibility, with a nominal fee of £4.99 for two years of membership.