A new study by Bright My Bricks reveals that incorporating LED lighting into LEGO displays can enhance their value by an astonishing 340%. Analyzing over 500 sets and surveying 100 Adult Fans of LEGO (AFOLs), the research demonstrates that illuminated models not only capture emotional resonance and visual drama but also increase their collectibility and resale speed. For instance, sets like the LEGO Star Wars Millennium Falcon saw a 280% boost in emotional impact, while architectural models like the Eiffel Tower gained a 310% rise in collectibility. With user-friendly installation and protective display options, LED lighting turns ordinary LEGO collections into museum-quality exhibits, making them highly desirable for collectors.