The Alix Earle Light, a viral selfie light from Newmowa, has gained significant attention on TikTok, appearing in numerous enthusiastic videos and becoming a bestseller on Alix Earle’s Amazon storefront. Priced at $30, this portable and lightweight device can be easily clipped onto smartphones, laptops, or tablets and offers three light modes with adjustable brightness levels. With a battery life of 135 minutes, the light can last over a week for casual use, and it includes a USB charging option. After thorough testing, POPSUGAR editors have praised the light for its impressive performance across different skin tones, giving it a five-star rating and recommending it as an essential item for anyone looking to enhance their selfies.