Samsung Display Secures Industry's First Validation for True Bright Marketing Claims from UL Solutions

Samsung Display has received Marketing Claim Verification from UL Solutions for its innovative approach to perceived brightness in OLED displays. This certification confirms that Samsung’s True Bright technology, which enhances perceived brightness compared to similar LCDs, has been evaluated using Perceptual Contrast Length (PCL) calculations. UL Solutions found that Samsung’s OLEDs provide an average of 1.5 times greater perceived brightness than LCDs with the same PCL score. Notably, Samsung’s 300-nit OLEDs equate to the perceived brightness of 510-nit LCDs, reinforcing the advantages of OLED technology for IT and automotive applications where higher brightness and improved outdoor visibility are critical. The announcement was marked by an award ceremony at Samsung Display Research, attended by key executives from both Samsung and UL Solutions.

Samsung Display Secures Industry’s First Validation for True Bright Marketing Claims from UL Solutions

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