Wednesday, June 18, 2025

Samsung Display Secures Industry’s First Verification of True Bright Marketing Claims from UL Solutions

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Samsung Display has achieved a significant milestone, receiving Marketing Claim Verification from UL Solutions for its claims regarding perceived brightness. This recognition is the first of its kind for a technology utilizing Perceptual Contrast Length (PCL) calculations. Evaluated by UL Solutions, Samsung’s True Bright technology demonstrates that its OLED and QD-OLED displays can deliver an average of 1.5 times greater perceived brightness compared to LCDs of equivalent PCL scores. The assessment highlighted that Samsung’s 300-nit OLEDs match the perceived brightness of 510-nit LCDs, while its 500-nit QD-OLEDs are comparable to 767-nit LCDs. This verification emphasizes the advantage of OLED technology in enhancing outdoor visibility and power efficiency for IT and automotive applications. The announcement was celebrated at a recent awards ceremony, underscoring Samsung’s commitment to innovation in display technology.

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