Monday, January 13, 2025

Siblings Launch Successful Venture, Generating Over $45 Million in Revenue Within Three Years

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Brothers Christian and Justin Arquilla transitioned from finance to entrepreneurship by founding Pacas, a successful sock company, after identifying a gap in the market for no-show socks. Their journey began in 2013 when Justin sought fashionable solutions to his foot odor issue, leading them to create Gekks, known for its innovative no-show socks made from silver antimicrobial yarn. As the pandemic hit, the duo pivoted to alpaca socks, leveraging alpaca’s unique softness and warmth, inspired by Christian’s experience with his cousin in a hospital. Launched in October 2020, Pacas quickly thrived, generating $400,000 in its first month and surpassing $45 million in revenue within three years, fueled by a commitment to quality and charitable initiatives. While Gekks continues to perform modestly, Pacas remains their primary focus, illustrating their ability to adapt and solve challenges in the evolving consumer landscape.

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