Study Reveals How Packaging Affects Bacon Color and Consumer Attraction in Iowa

Posted in

May 5, 2025

Study Reveals How Packaging Affects Bacon Color and Consumer Attraction in Iowa

A recent study at Iowa State University, led by senior Stephanie Major, explored how packaging influences consumer choices for bacon, a staple pork product in the U.S. While natural antioxidant treatments showed little impact on bacon color, the type of packaging played a significant role. The research highlighted that anaerobic packaging preserved the bacon’s appealing red color longer than aerobic packaging, which can lead to an unattractive gray appearance. Major’s findings, which received recognition at the Reciprocal Meats Conference, suggest that using anaerobic packaging could boost sales and reduce waste. The study, funded by the Iowa Pork Producers Association, contributes valuable insights into pork product marketing and quality preservation.

Original source:

https://www.cals.iastate.edu/news/2025/iowa-state-study-shows-packaging-impact-bacon-color-consumer-appeal

Study Reveals How Packaging Affects Bacon Color and Consumer Attraction in Iowa

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