Target has named COO Michael Fiddelke as its new CEO, effective February 1, succeeding Brian Cornell after 11 years in leadership. This internal appointment comes as the retailer faces challenges including declining sales and consumer boycotts related to its diversity initiatives. Under Fiddelke, who has been with the company for 20 years, Target aims to reclaim its reputation for offering stylish, affordable products by improving store conditions, enhancing the customer experience, and investing in technology. Analysts express skepticism about whether an insider can navigate the company’s longstanding issues, as Target’s sales have struggled amid rising inflation and increased competition from outlets like Walmart.