Transforming the Coca-Cola Brand Over Time

Coca-Cola is preparing to celebrate its 139th anniversary on May 8, 2025, marking over a century of significant evolution for the brand, which started with the sale of just nine drinks a day in Atlanta. Today, it boasts sales of more than 2.2 billion servings globally each day. Founded in 1892, Coca-Cola’s marketing strategies have evolved dramatically, from using coupons and painted signs to utilizing modern advertising methods and major celebrity endorsements. By 2025, the brand is ranked sixth among the world’s most valuable, affirming its enduring popularity and successful adaptations to market trends while triggering nostalgia among consumers. Despite facing challenges and competition, Coca-Cola continues to thrive, underscored by its commitment to innovative advertising and sustainable packaging.

Transforming the Coca-Cola Brand Over Time

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